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Trusted by

Trusted by

backed companies.

backed companies.

Your ideas, illustrated by a pro designer. Not just prompted.

Your ideas, illustrated by a pro designer. Not just prompted.

Product and brand design that outperforms vibe-coded results, with the speed of hybrid AI workflows and the creative direction that makes your business actually perform better.

Product and brand design that outperforms vibe-coded results, with the speed of hybrid AI workflows and the creative direction that makes your business actually perform better.

See what's possible
See what's possible
See what's possible
See what's possible
Free 15mn Consult
Free 15mn Consult
Free 15mn Consult
Free 15mn Consult

Design Audit

UI/UX for apps and Saas design

Design Sprint

Investor Pitch decks

Investor Pitch decks

Logo, creative direction & Identity

Landing Pages

The design concepts and prototypes in this video are either original explorations or client projects. Some third-party elements may appear for illustrative purposes only, and all rights to them remain with their respective owners.

Explore selected works
Explore selected works
Explore selected works
Explore selected works

Embracing the new design era

Embracing the new design era

What you get when AI speed meets creative direction.

What you get when AI speed meets creative direction.

Most products built with AI tools look like they were built with AI tools.
The ones that don't have someone with a point of view directing every output, shaping it, refining it, and knowing when to say it's not good enough yet.

Most products built with AI tools look like they were built with AI tools.
The ones that don't have someone with a point of view directing every output, shaping it, refining it, and knowing when to say it's not good enough yet.

Design Solutions Built Around Your Product

Design Solutions Built Around Your Product

Design Solutions Built Around Your Product

High-end product design that converts

Intuitive, high-appeal interfaces designed around user behaviour, built to 10× results. AI explores more directions faster. 7+ years of experience picks the one worth shipping.

Branding that resonates with you

From visual identity to 3D and motion, branding here has a genuine point of view, not a mood board. AI generates options. Taste makes them unmistakable.

Design tailored for iOS, Android & SaaS

Native across mobile, web and SaaS, fluid interactions, elegant UI, platform-specific finesse. Delivered at the pace of your sprints without sacrificing an inch of quality.

Design tailored for iOS, Android & SaaS

Native across mobile, web and SaaS, fluid interactions, elegant UI, platform-specific finesse. Delivered at the pace of your sprints without sacrificing an inch of quality.

Future-ready AI-powered interfaces

For products built with AI, designed with AI, by someone who actually knows how to make them feel trustworthy. The UX layer that separates tools people love from ones they quietly abandon.

"AI makes design accessible to everyone, but it's the taste and creative direction behind it that brings real growth, the certainty you're heading in the right product direction, and the peace of mind that your product truly delights your users."

"AI makes design accessible to everyone, but it's the taste and creative direction behind it that brings real growth, the certainty you're heading in the right product direction, and the peace of mind that your product truly delights your users."

Meet your new design partner

I’m Loïc Le Lay, a product designer with 7+ years of experience crafting high-end mobile and web apps. From early MVPs to full-scale SaaS platforms. I work closely with founders and tech teams to turn bold ideas into beautifully executed products, combining strategy, visuals, and UX finesse.

Explore selected works
Explore selected works

Working remotely, from France

Meet your new design partner

I’m Loïc Le Lay, a product designer with 7+ years of experience crafting high-end mobile and web apps. From early MVPs to full-scale SaaS platforms. I work closely with founders and tech teams to turn bold ideas into beautifully executed products, combining strategy, visuals, and UX finesse.

Explore selected works
Explore selected works

Working remotely, from France

Typical product design process

Typical product design process

Brief. Design. Deliver.

Brief. Design. Deliver.

A modern design process built around how product teams actually work, with AI compressing exploration time, taste directing every output, and your dev team getting files they can actually build from.

A modern design process built around how product teams actually work, with AI compressing exploration time, taste directing every output, and your dev team getting files they can actually build from.

01

Brief & creative direction

We align on what the product needs to feel like, what it communicates, and what success looks like. The creative strategy is defined before anything is generated, this is where taste sets the direction AI will follow.

AI-powered exploration

AI explores a wider field of directions than any traditional workflow allows, more concepts, more visual options, more paths tested before committing. You see more, decide better, waste less time.

02

03

Curation & design

From everything generated, the best is selected, refined, and built with intent. Wireframes to interactive prototypes, AI handles the volume, taste handles the quality. Output that's been interrogated, not just produced.

Iteration at sprint pace

Feedback in, revisions out, fast. AI compresses the back-and-forth so design keeps up with your product, not behind it. Each round is sharper than the last because the direction is already set.

04

05

Dev-ready handoff

Pixel-perfect Figma files, annotated components, organised for your dev team, and structured for MCP usage so developers can pull design context directly into their workflow. Nothing lost in translation.

Ongoing design support

Products evolve. New features, new feedback, new directions. The creative direction is maintained, AI keeps iteration fast, and the product grows without losing its identity.

06

"AI gives me speed and scale. But it's the taste, the experience, and the judgment built over 7 years that knows what to do with it. When both operate together, you get something neither could produce alone"

"AI gives me speed and scale. But it's the taste, the experience, and the judgment built over 7 years that knows what to do with it. When both operate together, you get something neither could produce alone"

They love and value design

They love and value design

  • I had the opportunity to work with Loïc on the UX design of my project, and I’m really satisfied with the result. He quickly understood my needs, proposed relevant and creative solutions, and delivered high-quality work. Communication was always smooth and professional, which made the collaboration simple and efficient. I highly recommend Loïc for his reliability, talent, and great attention to detail.

    Noah Joyaux

    CEO @FAYN

  • The design is effective and engaging — Thank you, Loïc, great work and a pleasure to work with you!

    Julie Combette

    @CampaLingua

  • Loïc brought clarity and depth to Trendex, both visually and strategically. His work on our branding and UI/UX shaped a product that feels intuitive, modern, and engaging. The design he crafted played a key role in how we presented Trendex—not just to users, but also to top-tier stars and partners.

    Andrea Bonapersona

    CEO and Co-founder @Trendex

  • Loïc quickly assessed our needs and provided solutions tailored to our engagement challenges through UI/UX. A strong creative vision backed by fast and concrete execution—I highly recommend him.

    Aurélien Onimus

    CEO @TanjiBlocks

  • @Loïc Le Lay thanks for your work ! We had the best logo at the expo

    Maxence Pastor

    CEO @Yourcall

Loïc brought clarity and depth to Trendex, both visually and strategically. His work on our branding and UI/UX shaped a product that feels intuitive, modern, and engaging. The design he crafted played a key role in how we presented Trendex—not just to users, but also to top-tier stars and partners.

Andrea Bonapersona

CEO and Co-founder @Trendex

Loïc quickly assessed our needs and provided solutions tailored to our engagement challenges through UI/UX. A strong creative vision backed by fast and concrete execution—I highly recommend him.

Aurélien Onimus

CEO @Tanjiblocks

I had the opportunity to work with Loïc on the UX design of my project, and I’m really satisfied with the result. He quickly understood my needs, proposed relevant and creative solutions, and delivered high-quality work. Communication was always smooth and professional, which made the collaboration simple and efficient. I highly recommend Loïc for his reliability, talent, and great attention to detail.

Noah Joyaux

CEO @FAYN

View All Testimonials

FAQ’s

FAQ’s

Frequently Asked Questions

Frequently Asked Questions

We have a dev who uses Claude to design. Do we still need a designer?

We already use v0, Lovable or Cursor to ship UI fast. Why add a designer?

Isn't AI going to replace designers completely soon anyway?

Why does great design really matter for my business right now?

How is this different from just prompting an AI design tool better?

What if we already have designs or partial AI-generated work?

How does the collaboration actually start?

What's the typical timeline and budget?

Can you work with our existing design system?

What's your availability and how do you work remotely?

We have a dev who uses Claude to design. Do we still need a designer?

We already use v0, Lovable or Cursor to ship UI fast. Why add a designer?

Isn't AI going to replace designers completely soon anyway?

Why does great design really matter for my business right now?

How is this different from just prompting an AI design tool better?

What if we already have designs or partial AI-generated work?

How does the collaboration actually start?

What's the typical timeline and budget?

Can you work with our existing design system?

What's your availability and how do you work remotely?

See what's possible
See what's possible
See what's possible
See what's possible
Free 15mn Consult
Free 15mn Consult
Free 15mn Consult
Free 15mn Consult